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Marketing studies

Captura de Pantalla 2020-02-15 a la(s) 7

 

Our market studies are specific and operational.

In addition to general and specific knowledge of the market in your sector, our studies are validated in the field and directly usable for prospecting and contact with potential partners.

Studies can be complete, synthetic, or specific to answer specific questions related to your project. They are carried out in different countries by our local consultants, with real skills and experience on this type of mission.

The completion period is approximately 2 months, except for very specialized in-depth studies requiring a high level of professional contacts and / or a field survey using a specialized questionnaire and a very targeted population.  In this case the duration can go up to 3 months.

As an example, here is the content of a study of the Spanish market carried out for a distribution company:

 

  • Synthesis vision

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Market research details:

  • Analysis of the sector and the reference market.

  • Market entry costs

  • Segmentation and Internal demand

  • Consumer Confidence Index (ICC)

  • Overall sales volume of the sector and degree of saturation

  • "Multiprix discount stores" retail business.

  • Wholesale

  • National results: main variables by main activity 

  • Market performance for 3 - 4 years

  • Geographical distribution

  • Retail trade: in thousands of €

  • Retail trade: Total Physical Stores by Autonomous Community (regionalization of results)

  • Retail Trade Map: Main Autonomous Communities (Sales volume in Thousands of euros)

  • Wholesale trade: in Thousands €

  • Wholesale trade: Total Physical Stores by Autonomous Community

  • Wholesale trade map: Main Autonomous Communities (Sales volume in Thousands of euros)

  • Discount establishments and networks in the customer sector on the Spanish market

  • Delimitation of discount establishments

  • Characteristics of establishments and discount networks: Price, brands, variety of products, assortment, surface area of ​​establishments, equipment, advertising, location and differentiation with our client, suppliers

  • X-ray of Chinese stores in Spain

  • Typology of Discount establishments with regard to the discount policy

  • Hard discount and Soft discount

  • Price policies, average value of purchases by type of customer

  • Traditional consumer

  • Occasional online consumer

  • Mixed consumer

  • Web consumer

  • Online shopping statistics in Spain

  • Uses and habits of online shopping

  • Number of Internet users who bought online in Spain by age group (in thousands)

  • Size of the Spanish online market

  • Average turnover of Distributors by type

  • Distribution structure and distribution percentage: Mass distribution, Department stores, structured distribution networks, independent trade, etc.

  • At the wholesaler level

  • At the retail level

  • Distribution channels used

  • Traditional distribution channel

  • Vertical Distribution Channel

  • Online distribution channel

  • Distribution percentage of distribution

  • Sales and renewal cycle

  • Sales practices: sales staff, service, guarantees

  • After-sales responsibilities / defective products When can the customer request compensation? What type of compensation can the customer request?

  • Additional guarantees

  • Seasonality of sales

  • Main Manufacturers and Distributors

  • Physical stores Retail

  • Physical stores Manufacturers and wholesalers in Spain (Spanish and Asian products)

  • Main European Online Distributor Networks

  • Main Asian Online Stores

  • Wholesale buying club

  • Other franchises not detailed in retailers and wholesalers

  • Fairs and Congresses

  • Socio-economic analysis of the potential market

  • Purchasing behavior of Spaniards in discount establishments:

  • Consumer profile, purchasing habits, assessment of customer pull factors, average basket.

  • Structure of average expenditure per household

  • Analysis of direct and indirect competition

  • National and international shops

  • Outlet / Factory outlets

  • Level of remuneration and types of contracts for establishment staff

  • Staff Profile: Store Managers / Managers, Store Seller, Assistant Seller

  • Potential risks 

  • Conclusion and recommendations

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  • Annex:

  • Administrations, organizations and associations involved in this sector of activity

  • Sectoral interviews.

  • Survey: Analysis of the purchasing behavior of Spanish consumers

Captura de Pantalla 2020-02-15 a la(s) 7
Captura de Pantalla 2020-02-15 a la(s) 7
Captura de Pantalla 2020-02-15 a la(s) 7
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